TA Associates
TA Associates – Video Conferencing Rooms Standardization
Project Overview
TA Associates operates in a fast-paced corporate environment where daily collaboration, internal reviews, and client interactions depend heavily on video conferencing. As remote communication became integral to business operations, inconsistencies across meeting room setups resulted in uneven user experiences, variable audio-visual quality, and increased reliance on IT support.
To address this, TA Associates initiated a standardization initiative for video conferencing across small and medium meeting rooms. The goal was to deliver dependable, easy-to-use collaboration spaces that supported frequent meetings, enabled quick start-up, and ensured a consistent experience across all rooms, while remaining scalable for future growth.
Design Intent
- Establish a standardized video conferencing experience across all meeting rooms
- Enable quick and intuitive meeting initiation with minimal user intervention
- Deliver clear audio and high-quality video for internal and client-facing meetings
- Ensure a consistent and predictable user experience regardless of room size
- Reduce operational complexity and dependency on IT teams
- Create a scalable AV framework to support future expansion and upgrades
Solution Approach
Play adopted a design-led, standardization-focused approach prioritizing usability, reliability, and operational efficiency. Rather than creating room-specific variations, the solution was built around a common AV architecture adapted for both small and medium meeting spaces.
Key elements of the approach included:
- Integrated video conferencing systems in each room to manage audio, video, content sharing, and call control through a single platform
- Professional-grade displays sized appropriately for clear visibility across different room dimensions
- Strategically positioned microphones to ensure consistent voice pickup for all participants
- Touch-based control panels enabling one-touch meeting access and simplified call management
- Uniform system layouts and workflows across all rooms to simplify user adoption, training, and IT support
Each room was designed to support high meeting turnover, allowing users to enter, start meetings instantly, and collaborate without setup delays or technical friction.
Outcome
The standardized video conferencing deployment delivered a reliable and intuitive collaboration environment across TA Associates’ workplace. Key outcomes included:
- Consistent user experience across all small and medium meeting rooms
- Faster meeting start times through simplified, one-touch access
- Clear and reliable audio-visual performance supporting productive discussions
- Reduced IT intervention and simplified system maintenance
- A future-ready infrastructure capable of scaling with evolving collaboration needs
By implementing purpose-driven, standardized video conferencing spaces, Play enabled TA Associates to improve collaboration efficiency, maintain professional meeting standards, and support seamless communication across teams and locations.
